Google Consent Mode is a new API (currently in beta), which helps you to adjust the behaviour of some Google services based on the consent status of your users.
Overall, it helps to run your website’s marketing and advertising, while respecting users' consent choices.
Google Consent Mode was launched on September 3rd, 2020. It is another big step in the direction of a more privacy-focused Internet. GCM builds a more sustainable future - where advertisement and data collection are still possible, but much more based on user consent.
So, it is a win-win: websites can still access some data and generate revenue and at the same time respect user privacy.
For example, with the help of Google Consent Mode, you can indicate whether consent was granted for Analytics and Ads (marketing) cookies. If there is no consent, some basic data will still be passed to Google products, but ads will be much less targeted.
You don't have to worry about integrating Openli with Google Consent Mode. Our cookie widget will keep track of and update it, when the user specifies a consent preference.
So all you need to do in order to make google consent mode work is make sure that your Google Analytics script is not blocked and that you are running the Openli Cookie consent widget.
Openli uses the Google Consent Mode pings for ad_storage and analytics_storagefor granting and denying data-storage and -collection, so our widget will take care of the rest. If done correctly, you should start seeing data coming in.
Be aware that there are a few important caveats to keep in mind when using Google Consent Mode.
Google Consent Mode is still in Beta from Google, meaning it is still subject to change and issues with the method can be unsolved. Openli has set it up to specification, but we cannot guarante functionality if Google makes changes or if consent is not collected due to issues with GCM.
Based on the information provided by Google, it looks like using GCM is compliant, however, we cannot guarantee if Google is following GDPR rules completely, hence we cannot guaranteee GDPR compliance when GCM is used.
With those caveats in mind, it does look like it is safe to use GCM from a compliance perspective, but until any real information is available on the matter from the data authorities, no guarantees of compliance can be made.