Google Consent Mode is a new API (currently in beta), which helps you to adjust the behaviour of some Google services based on the consent status of your users.
Overall, it helps to run your website’s marketing and advertising, while respecting users' consent choices.
Google Consent Mode was launched on September 3rd, 2020. It is another big step in the direction of a more privacy-focused Internet. GCM builds a more sustainable future - where advertisement and data collection are still possible, but much more based on user consent.
So, it is a win-win: websites can still access some data and generate revenue and at the same time respect user privacy.
For example, with the help of Google Consent Mode, you can indicate whether consent was granted for Analytics and Ads (marketing) cookies. If there is no consent, some basic data will still be passed to Google products, but ads will be much less targeted.
You can read much more about Google Consent Mode here.
You don't have to worry about integrating Legal Monster with Google Consent Mode. Our cookie widget will keep track of and update it, when the user specifies a consent preference.
If you want to learn more, you can visit Google's developer documentation here.